‘The Affair’ Premieres to Low Ratings; Showtime to Rely on Live+3 Day Numbers
“The Affair” premiered on Showtime last Sunday, Oct. 12, 2014, at 10:00 p.m. to disappointing ratings. The show only averaged a total of 507,000 viewers even as critics have given it high marks and good feedback. Showtime, however, is still hoping the series will get its much-needed boost. Find out more about this in the story below.
Showtime’s numbers during “The Affair’s” live premiere was a huge letdown. Earning below a million viewers, with a disappointing demographic at 0.1 million (for its adults 18-34 year old viewers) and a 0.2 million (for its adults 25-54 years old viewers), one would immediately think that the series’ performance would lead to immediate cancellation.
But according to Deadline, Showtime will be looking into the Live+3 Day numbers of the series before it will decide on its next steps for “The Affair.” In the report, it was explained by a network executive that since most of the shows on a cable network like Showtime are time-shifted, meaning, viewers can watch it at a time when it is most convenient for them and not exactly on the night of its first broadcast, the initial ratings would prove to be insignificant. Hence, the network will be relying on the numbers and stats after the live day airing of the series. This is the same concept that another cable network, FX, has been relying on for their shows for years.
What this means for the outlook of “The Affair” is that it’s not exactly without hope. The network also took into consideration that the first episode was actually streamed a week in advance so that even the nonsubscribers to the cable series were able to watch it too.
The show will air its second episode this coming Sunday, Oct. 19, 2014, at 10:00 p.m., following “Homeland.” sPTV has revealed that the upcoming episode will have the characters of Alison (Ruth Wilson) and Noah (Dominic West) being questioned by the police for a murder and the victim is apparently male. sPTV also has the exclusive sneak peeks to the episode, which you can watch here.
Photo Source: Wikimedia Commons/Dominic West/Simon Kisner