AlDub: Philippine’s Hottest Love Team and “Korean Cultural Wave” Phenomenon; Which Pair Trends More Worldwide?!

By Gemmie Caranay | 1 year ago
AlDub: Philippine’s Hottest Love Team and “Korean Cultural Wave” Phenomenon; Which Pair Trends More Worldwide?!
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AlDub is currently the Philippines well -loved pair. Alden Richards and  “Yaya Dub”  Maine Mendoza are the two main characters in Philippine’s   soap opera parody known  “Kalyeserye”.  “Kalyeserye” or “street series” is being aired live as part of the day time show segment.  

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Aldub pairing resulted to phenomenal status when the audience accepted the pairing positively enough reason for the producers to push it into becoming a 30- minute regular segment. In no time, the local phenomenon rose to global acceptance with followers scattered all over the world.  With the use of international media flatforms constantly reporting on its huge effect for word wide reach, fans have been updated, GMA Network reported.

Also Read: ‘ALDUB’ NEWS: WHY ALDUB BECAME SO POPULAR?; EDUCATIONAL AT THE SAME TIME

But how and why AlDub came so famous that it even became a relevant point of discussion in the world of academe?

AIKS or Ateneo Initiative for Korean Studies  have conducted a lecture about how Hallyu experience may have a  connection to AlDub trend.

According to English Professor Alona Guevarra of Ateneo de Manila University,  the positive combination of both local and foreign content which was attained from the nation’s  experience that of  Hallyu phenomenon or  “Korean Cultural Wave” is considered to be the strongest factor that has fueled  the increasing status of AlDub, Scoopnest reported.

Back in the early years of 2000s, the Korean Pop music and drama series entered the Philippine Showbiz scene  exposing the nation’s viewers  into “Korean Cultural Wave” or Hallyu. The Philippines have simply embraced and well accepted Hallyu.  In the case of Aldub, in just a span of four months the duo has become a phenomenal.

Also read: NEWEST MILESTONE FOR ALDUB: BACK-TO-BACK AWARDS FOR ALDEN RICHARDS AND MAINE MENDOZA ‘YAYA DUB’ IN JUST TWO MONTHS

Hallyou and Aldub, have shared similar qualities that may have captured the heart of the audience.  Specially with their simple and humorous way of delivering their dialogues.  Not to mention both have promoted family traditions and upholding family values.

In connection with Hallyu, the AlDub have borrowed some details that were proven to have been effective  in  “Korean Cultural Wave”, like creating merchandises to organizing an album launches in concert halls, to the use of “aegyo,” or the Korean cute mannerism.

Photo Source: Eat Bulaga/Facebook

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A writer, social media expert . Her friends call her the "multitasking queen," because she can balance work and family life with flying colors. When she isn't working she likes driving around the city and look for a nice place to eat and chill. Her guiding principle in life is Master Yoda's " Do or do not, there is no try."