‘Avatar’: Still Relevant After Six Years

By Gemmie Caranay | 1 year ago
‘Avatar’: Still Relevant After Six Years
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While most pieces of entertainment lose their appeal over time, James Cameron’s sci-fi epic “Avatar” still holds relevance in the movie industry today. Just recently, film enthusiasts talked about the film’s then hype factor and compared it to the upcoming Episode VII of the “Star Wars” saga, “The Force Awakens.”

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“Avatar” (not to be confused with M. Night Shyamalan’s “The Last Airbender”) was a grand adventure that raised the bar with its excellent storytelling, CGI, and believable 3D. Director James Cameron (who also directed such classics as “Titanic” and “The Terminator”) got himself a goldmine of intellectual property after he finished the film and finally unleashed it to the world way back in 2009. Audiences everywhere loved it. It was, undeniably, one of the greatest films of the time.

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Fast forward six years and Avatar’s acclaim is proving to be consistent. There are still single-topic forums and blogs with a relatively active fan base dedicated to it. Recently, even The Telegraph reported how Avatar is still being discussed today, with writers reminiscing at how the film has affected their lives, recalling experiences that had impact over how they view movies of today and the film industry in general.

“It was hyped as a technological great leap forward,” The Telegraph editor Ed Power wrote. “[James Cameron] was about to usher in an era of cinematic immersion never previously witnessed.” He also emphasized that the hype surrounding “Star Wars Episode VII: The Force Awakens” can be taken as a reminder that “we’ve been here before,” hinting that the whole anticipation was like Avatar all over again.

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Forbes reported that Avatar grossed 2.7 billion US dollars when it was released in theatres six years ago, and this figure only seem to corroborate the fact that James Cameron’s epic was a classic, even if most people thought that the story basically acted as a glorified environmental campaign. Its relevance continues up to this day, as evidenced by articles examining its value and why it is important.

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A writer, social media expert . Her friends call her the "multitasking queen," because she can balance work and family life with flying colors. When she isn't working she likes driving around the city and look for a nice place to eat and chill. Her guiding principle in life is Master Yoda's " Do or do not, there is no try."