J.K. Rowling’s ‘Fantastic Beasts and Where to Find Them’ movie gets a logo; serpent replaces iconic Harry Potter thunderbolt
Harry Potter’s story may have ended in books and movies. But his fictional (well, not too fictional, according to all Potterheads) lives on. Author J.K. Rowling made sure of this with Potter-related materials such as Pottermore and her Harry Potter companion novels. Now, one of those novels is getting turned into a movie.
A few months ago, “Fantastic Beasts and Where to Find Them” was confirmed as being made into a movie. It wasn’t technically a Harry Potter film but it was the closest Potter fans can get to one, so naturally it was big news. Since then, updates kept popping up, like Eddie Redmayne’s casting as the book’s supposed author, magizoologist Newt Scamander.
Now, fans get to be excited once again as the very first promotional image for “Fantastic Beasts and Where to Find Them” had been released: the film’s title treatment. And it is pleasantly reminiscent of Harry Potter’s own title treatment, especially with the metallic rendering of the letters. The iconic lightning bolt might not be there anymore but it was replaced by a noticeable serpentine S in “Fantastic.” It’s enough to make any Potterhead’s heart soar.
The design team talked to Pottermore about the process of coming with the new logo. They said, “If you think of Harry Potter, that logo instantly comes into your mind: the lightning bolt ‘P’ and the shape of the words. So we wanted this one to feel like it was born of that same world. We were trying to come up with something that drafted similarly off that iconography but in a new way. In a ‘Fantastic Beasts’ way.”
They added that if one looks at the logo closely, there are different “beasts” blended into it. When they came up with the S, they looked at adding accents to the other letters, like a claw or rib here and there.
It was certainly fun creating the logo, the design team said. They admit to being fans of the Harry Potter franchise and creating a logo for one of its spin-offs was an exciting venture.
“Fantastic Beasts and Where to Find Them” will be set in the 1920s and will follow Newt Scamander’s journey to finding and chronicling the magical beasts into what will eventually a Hogwarts textbook. Joining Academy Award-winner Redmayne is Colin Farrell. Rumours also say that Albus Dumbledore might make an appearance.
Watch out for more “Fantastic Beasts and Where to Find Them” news before the movie rolls out to theatres on November 18, 2016. Keep tabs on Movie News Guide’s Twitter for more movie updates.
Photo Source: Official Fantastic Beasts Website