Kendall Jenner is Endorsing Estée Lauder [WATCH VIDEO]
Kendall Jenner is having a great year after making her Fashion Week debut in February at the Marc Jacobs show and has just landed her first cosmetics contract with Estée Lauder. Read on to learn more about this scoop.
The runway star has a strong following, with 9 million on Twitter and nearly 16 million on Instagram. The 19-year-old has thought that hailing from the Kardashian clan has been an impediment, not an aid, in the fashion world.
“It actually makes it harder for me to break in because I had to work a little bit harder for people to take me seriously and show them that I really want it,” Kendall told DuJour.
The news came months after Kendall walked the runways at fashion shows of major designers, such as Diane von Furstenberg, Chanel, Tommy Hilfiger, Givenchy and Dolce & Gabbana during the New York Fashion Week, Milan Fashion Week and Paris Fashion Week.
“I’m not trying to use a family name or anything. In reality, I’ve worked pretty hard for this,” Kendall told Nightline, after the Lauder announcement.
According to Hollywood Life, Kendall announced the big news last Nov. 14, 2014 via Instagram. She posted an attention-grabbing photo of herself from Vogue magazine with the caption: “I am super excited to announce that I am the new face of @esteelauder!!” The global fashion brand describes Kendall as a “fashion muse, It Girl, Instagram sensation, cover star.”
Estée Lauder also posted on their official Facebook page.
"We are so thrilled to announce that the one and only Kendall Jenner is our newest model. Here’s a behind-the-scenes pic from her first ad campaign—so exciting! http://estee.cm/1EFm70c,” shared Lauder.
Vogue reported that Kendall's first brand campaign with Carolyn Murphy and Joan Smalls will be shot by Mikael Jansson. She will join previous celebrity brand endorsers such as Gwyneth Paltrow, supermodel (and Guns N' Roses music video star) Stephanie Seymour, Joan Smalls, Liu Wen and Elizabeth Hurley.
A video interview of Kendall for Estée Lauder shows the model’s response to the news and her preferred products from the cosmetic line.
"I feel like I'm more honored to be a part of something with such amazing names involved. It's something that I didn't really expect to happen so quickly. It's so crazy," said Kendall in the Estée Lauder video.
"I just want to be the best me I can be,. So having the power that social media does, I think just seeing how many people care about you and seeing how many people, like, want to watch what you're doing, it just makes you really want to do the best you can do," added Kendall.
And that’s the latest scoop on Kendall Jenner. For more entertainment news, stay tuned here on Movie News Guide (MNG).