The Prince Williams Effect [WATCH VIDEO]

By Ambika Thakur | 2 years ago
The Prince Williams Effect [WATCH VIDEO]

We all were familiar with Kate effect where anything the Duchess of Cambridge touches turns to commercial gold, now it’s time to get acquainted with ‘The Prince Williams’ effect. Long have fashion designers, haute couture brands, fashionistas and travel agents across the globe venerated the ‘Kate effect’ now its the of Prince Williams. Read on to learn more about the interesting royal family scoop.

According to Daily Mail, Prince Williams went to Malta as the royal guest of honour at the 50th anniversary celebrations of Malta’s Independence. His appearance resulted in the huge boost to Malta’s tourism industry. Prince William wrapped up his brief, but highly successful Malta visit with a series of interesting engagements that began with an Independence Day service at St. John’s Cathedral in Valletta. 


Allegedly, Triage recorded 71% increase for Qawra in the online search engine traffic in northeast Malta. Online Hotel searches for tourist resort in close proximity of Mellieha increased by 60%. Travel interest increased by 31 per cent to the capital of Valletta.

According to hotel comparison website Trivago, online search traffic for the island has jumped after Duke of Cambridge’s royal visit. On 21 September 1964, Malta was granted independence and became a sovereign nation within the Commonwealth retaining the Queen as its Head of State. This surge in tourism after his visit is dubbed as the ‘WIlls effect’.

Prince Williams stepped in for Kate Middleton as she was unable to travel due to acute morning sickness. During the trip, Prince William stayed at San Anton Palace in Attard.  He was accompanied was accompanied by President Marie Louise Coleiro Preca during the sight-seeing of several landmarks in Malta.  He also visited the Agenzija Zghazagh (Agency for Youth), a government agency which runs a number of initiatives for young people.

“Although William joked that the crowds were hoping for his wife instead, these figures show that his visit clearly had an impact among British travelers.  Malta is an exciting and varied destination of historic towns, beautiful beaches and a Mediterranean climate. It’s great to see the island receive the recognition it deserves,” said Denise Bartlett, a spokesperson for Trivago.

The Prince talked with child care student Janet Desira, 17, about George and his impending exams. More from the royals’ official website: “You can come and babysit for me”, and he held out his arm to show how high George stands, adding “He’s very busy, they’re very hectic at that age,” Ridiculed prince Williams.

When Janet told him the reason behind her choosing child care, and His Royal Highness asked: “Are there lots of exams, are you good at exams? I’m so-so”. “I’ve got to do 14 exams by Christmas,” said prince referring to his forthcoming helicopter studies exams for his air ambulance.

Click here to see the Prince William’s Malta trip in pictures.

And that’s it for the royal family scoop. For more details about the royal family, including Kate Middleton, Prince William, Prince George, Prince Harry, Prince Charles, Queen Elizabeth II, as well as other entertainment news, stay tuned here on Movie News Guide (MNG).

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Photo Source: Wikimedia Commons/Hot Stop