‘Steve Jobs’ Movie Gets A Moderate Opening At The Box Office: What Went Wrong?

By Meghna Subhedhar | 1 year ago
‘Steve Jobs’ Movie Gets A Moderate Opening At The Box Office: What Went Wrong?
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“Musicians play an instrument. I play the orchestra.” With a line like that who could have gone wrong at the box office? But the verdict is in. The movie, “Steve Jobs,” hasn’t quite made it big at the box office. What went wrong? Read on for more details.

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Sometimes quality does not translate into money. And sometimes money is all that matters. The new movie, which is a paen to Steve Job’s contribution to the computer industry, has failed to garner a good opening. Actually, it did get a good opening in New York and San Francisco, but it tanked in smaller towns. What went wrong here?

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The real problem was the subject of the movie. Everybody has heard of Steve Jobs. They have heard him on TV, read his biography in print, and even seen a movie maligning him. Apparently, they have heard enough about Steve Jobs, and are not willing to shell money for even a sterling production with big star cast like Michael Fassbender, Seth Rogen, Kate Winslet, and Jeff Daniels.

Director Danny Boyle was obviously trying to emulate the success story of “The Social Network,” with this movie. The Steve Jobs movie has a similar feel too it – right down to the three act play type structure. But “The Social Network” talked about the enigmatic Mark Zuckerberg, about whom very little was known, and everybody has already heard much about Steve Jobs and his problems with his daughter and friends.

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The movie can’t escape the fate of close comparison with the much maligned movie, “Jobs” which had suffered a similar fate when it was released in 2013. However, there is much that is good in the movie and the film already has a good word of mouth promotion working in its favor. But it is still uncertain if the movie will break even on the production cost.

The Verge and The Guardian’s analysis reported the news first.

Photo Source: Facebook / Steve Jobs

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