‘Super Hero September’ Only Latest Salvo in Marvel vs. DC War
September is for superheroes. The war is on as superhero creator studios Marvel and partner Disney have declared the DC-dominated month of September as “Super Hero September,” promoting the month-long superhero-related activities. Read on to learn more about this scoop.
In the past three years, September has always been dominated by DC comics with regards to superhero-related activities — thanks to their month-long publishing programs in commemoration of its 2011 line-wide relaunch anniversary. Rival comic book studio, Marvel, along with its partner Disney, retaliates by declaring the month of September as “Super Hero September.”
According to the Hollywood Reporter (THR), Marvel and Disney Consumer Products is on offensive with its month-long “Super Hero September” campaign with its “power up like a Marvel super hero” contest, urging fans to purchase Marvel products from selected retail partners. The campaign is promoted via print, tying up with ESPN The Magazine and in broadcast with Disney XD. The winner will have a week-long stay in the Disney Cruise ship. Moreover, the September campaign will also feature in-store events at K-marts, Walmarts, Party City stores and Disney Stores nationwide. Marvel will also re-launch its MarvelKids.com site on the said month.
The promotion would also allow Marvel to feature its summer box-office hits such as the home release of “Captain America: The Winter Soldier” and “Guardians of the Galaxy,” as well as the return of Marvel titles in TV, kicking off with a brand-new season such as “Agents of S.H.I.E.L.D.” premiering Sept. 2, 2014 on ABC and Disney XD’s “Avengers Assemble” and “Ultimate Spider-Man: Web Warriors.”
On the other hand, DC have been actively enforcing its titles on TV with the third season of “Arrow,” and new shows such as “The Flash,” “Gotham” and “Constantine“; while announcing nine upcoming DC titles including “Batman v. Superman: Dawn of Justice,” ” Shazam” and “Justice League” films. Earlier, Warner Brothers has secured four domain names containing DC titles such as Aquaman, Wonder Woman, Shazam and Justice League. Moreover, actor Dwayne “The Rock” Johnson has confirmed to play anti-hero Black Adam for the “Shazam” pic.
That’s it for Marvel and Disney’s “Superhero September.” For more updates on upcoming films, make it a habit to follow Movie News Guide (MNG).
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