The Avenger’s Rule the Roost
The new Marvel movie The Avengers, distributed by Disney Studios, smashed the record books over the weekend. The new superhero movie that brings together four of the previous superheroes, sold much more than what was first estimated. The Avengers set the debut weekend box office record with $200.3 million in sales in North America.
It was by far the biggest debut weekend on record. The previous record was $169.2 million set by the finale of the Harry Potter franchise last year. Along with the haul over the weekend in North America, the new film also took in another $151.1 million overseas. It now has taken in over $441.5 million since its international debut just last week.
The film’s worldwide total is sitting at $641.8 million after barely being out 10 days. Its predecessors Captain American, Iron Man, Iron Man 2 and Thor combined did not take in that amount during their full runs at the box office.
Disney expects its numbers to just keep climbing as its revising them from the weekend. Thursday midnight sales were the second most ever. Its $80.5 million take for Friday was second to Harry Potter’s finale of $91.1 million. On Saturday, revenue was solid with nearly $70 million sold, and on Sunday, a solid finishing day took in over $50 million.
This weekend record was due to years of planning by Marvel Studios, which included teasers for an Avengers dream team in all their superhero adventurers. The Avengers Robert Downey Jr. playing Iron Man, Chris Evans as Captain America, Thor performed by Chris Hemsworth, Mark Ruffalo playing the Hulk, the Black Widow performed by beautiful Scarlett Johansson and Nick Fury performed by the talented Samuel L. Jackson.