The Butler Wins Box Office for Second Consecutive Week
For the second consecutive weekend The Butler, blew away all other films at the box office, including those films making their debut. The movie starring Oprah Winfrey and Forest Whitaker dropped in sales by 31%, but still sold $17 million over the three-day period between Friday and Sunday.
That gave the film a $52.3 million gross after just 10 days of release. The movie has not earned as much as The Help did in 2011, which earned over $57 million over its initial 10 days of release.
Most likely, The Butler will not reach the $169 million The Help did in total sales, but it could reach the $100 million plateau.
Even if that magical $100 million mark is not achieved, it will at least triple its budget of $30 million through just domestic sales.
Another holdover We’re the Millers was able to raked in $13.5 million, a drop of just 25% in its third weekend at the box office. That gave the movie total domestic sales of $91.7 million.
The disappointment of the weekend was the flop of The Mortal Instruments: City of Bones debut. Since its debut last Wednesday, the movie earned only $14.1 million over five days.
Only $9.3 million of that was earned over the period Friday to Sunday giving it third place behind The Butler and the Millers. It is unknown if the movie’s poor debut will affect its sequel, which is set to begin shooting over the next couple of weeks in Toronto.
Fourth place for the weekend went to The World’s End an import from Britain that took in over $8.9 million in box office receipts.
Planes the Disney animated movies dropped 36% during its third weekend of release to $8.6 million, but was still good enough for fifth place. The movie has earned more than $59.5 million against a budget of $50 million.