Twitter to Jumpstart E-Commerce by Selling Products and Movie Tickets
Twitter is taking a new step, unveiling its long-awaited e-commerce platform that would enable users to purchase products through the social media site. For more details on this story, read on.
According to Deadline, the test will be issued on “a small percentage of U.S. users” via Twitter’s Android and iOS mobile app which will eventually grow.
Variety, on the other hand, provided the list of Twitter celebrity partners whose tweets will be used in the test. It includes music acts such as “Brad Paisley, Beartooth, Death From Above 1979, Eminem, Demi Lavato, Hunter Hayes, Panic at the Disco!, Paramore, Pharrell Williams, Megadeth, Keith Urban, Ryan Adams, Wiz Khalifa, twenty one pilots, Soundgarden and the New Pornographers and retailers such as Burberry and the Home Depot and non-profit organizations such as Donors Choose, GLAAD, Glide, Global Citizen, RED, the Nature Conservancy.”
It was also reported by Deadline that the sponsored tweets will allow the user to directly purchase the item from a post/ tweet by just clicking on the added’ buy’ button. Consumers will now see the additional info on the product will be displayed before users are prompted to continue with their purchase. In addition, Sellers won’t be able to see credit details of the user without their permission and users will be able to withdraw the payment data of their account whenever they want.
“This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun,” says Group Product Manager Tarun Jain in the Deadline report.
Moreover, survey shows that 88% users of Twitter tweet about the film they have just seen, with 44% about the trailers they’ve watched and 41% about the film and ticket purchase and Showtime. This means that Twitter might actually pull it off if ever they partnered up with ticket sellers, but as of yet, Twitter has not announced any movie studio, online ticket seller, theater operator or video game maker.
Ticket seller Fandango has used the social network site to promote films and posting details on movies and where to purchase tickets. With their shares down to 17.8% in 2014,the initiative will help Twitter to recover investors and prospects.
That’s the latest scoop on Twitter. For more updates on celebrities, tv shows and upcoming movies, stay tuned here on Movie News Guide (MNG).
Photo source: Wikimedia Commons/Gage Skidmore