Universal Pictures Secure Rights to Drew Daywalt’s The Day the Crayons Quit

By Kevyn Cortez | 2 years ago
Universal Pictures Secure Rights to Drew Daywalt’s The Day the Crayons Quit

Universal Pictures has claimed rights to best-selling children’s book, “The Day the Crayons Quit.” Read on for more details about the story.

In a report from Deadline, Universal has secured film rights to best-selling children’s picture book, “The Day the Crayons Quit.”
The award-winning best seller is written by Drew Daywalt, with illustrations provided by Oliver Jeffers. Madhouse Entertainment is set to produce the film adaptation, while the screenplay will be penned by Matt Lopez.


Duncan is an average run-of-the-mill kid. He is not the kind of kid who is going to expect that when he reaches for his crayons, he will find himself with a bundle of letters. Each letter is from a different crayon voicing their complaints. These crayons have grown sick and tired of how they are used.
“I know that elephants are gray but that’s a lot of space to color in all by myself,” says Gray. Pink, who is sick with coloring nothing but princess dresses, remarks, “Could you please use me sometime to color the occasional pink dinosaur or monster or cowboy?” Red and blue need a rest, while white feels empty because he does not show up on white paper. Yellow and orange have started not talking to each other — both claiming the color of the sun. Peach vehemently complains that its wrapper has been removed. “Now I’m naked and too embarrassed to leave the crayon box. I don’t even have any underwear!” protests Peach.

Beige, on the other hand, is saddened by the fact that Brown gets the color of puppies, bears and ponies. Beige only have wheat and turkey dinners. Meanwhile, Black wishes to be part of a beach ball or a rainbow.

By the end of the letters, Duncan just wants to make the crayons happy. That is when he comes up with the perfect solution to everyone’s problems.

“The Day the Crayons Quit” achieved #1 on the New York Times Best Seller list and has been in the spot 55 weeks, running and winning numerous awards. Jon Mone and Jeff Kirschenbaum will direct the project, while Madhouse Entertainment’s Robyn Meisinger and Adam Kolbrenner will produce it. The project is executively produced by Ryan Cunningham. Writer Matt Lopez is known for penning the screenplays of famous titles such as “The Sorcerer’s Apprentice,” “Race to Witch Mountain” and “Bedtime Stories.” Lopez is currently working on “Clifford The Big Red Dog.

That’s it for scoop about the film adaptation of “The Day the Crayons Quit.” For more updates on upcoming movies, stay tuned here on Movie News Guide (MNG).

Photo Source: Wikimedia Commons/Wilfredor