The upcoming Bravo series “Girlfriends' Guide to Divorce” has been putting up their ads and marketing campaigns in key areas of Los Angeles and New York in preparation for the launch of the series this December. But as reported on The Wrap, one particular ad was banned from buses and subways by Metro Los Angeles and the Metropolitan Transportation Authority (MTA) for its inappropriate content. Read on to know more about this news story.
The said advertisement for the series was a poster that featured the show’s lead actress, Lisa Edelstein, holding her ring finger. The image came with a tag line that said, “Go Find Yourself.” The ad was handled by Dom Camera & Company, an agency based in New York, who has worked with many of Bravo’s campaigns in the past.
According to the report, the MTA in New York initially approved the ad to run on its transport system but apparently changed its mind, citing that the content had an “implied inappropriate creative.” The ad seemed to suggest the use and gesture of the F-word. Metro Los Angeles, meanwhile, never approved the ad.
A spokesperson for Bravo defended the ad, citing that this was “an accurate representation of the show's humor, attitude and story.” Bravo does not plan on changing its content and has found alternative sites to display their ads.
Edelstein, on the other hand, thought that the banned campaign for “Girlfriends' Guide to Divorce” was hardly racy and inappropriate.
“It's a really simple, beautiful concept. It's challenging and it's uplifting,” the actress said in a separate interview with The Wrap.
“Girlfriends’ Guide to Divorce,” which is based on the book series written by Vicki Iovine, centers on Abby (Edelstein), a self-help guru who suddenly finds herself in the middle of a very public divorce with her husband. In her 40s, Abby has to learn to start life all over again and taps into advices from her divorced friends.
The show is the cable network’s first scripted series.
— Girlfriends' Guide (@BravoGG2D) November 10, 2014
And that’s the news on “Girlfriends' Guide to Divorce,” whose ad campaign was banned for inappropriate content.
Catch the show when it premieres on Bravo this Tuesday, Dec. 2, 2014, at 9:00 p.m. We’re going to follow the series with updates, recaps, spoilers and more here on Movie News Guide (MNG)
Photo Source: Wikimedia Commons/Christopher Peterson