AlDub is currently the Philippines well -loved pair. Alden Richards and “Yaya Dub” Maine Mendoza are the two main characters in Philippine’s soap opera parody known “Kalyeserye”. “Kalyeserye” or “street series” is being aired live as part of the day time show segment.
Aldub pairing resulted to phenomenal status when the audience accepted the pairing positively enough reason for the producers to push it into becoming a 30- minute regular segment. In no time, the local phenomenon rose to global acceptance with followers scattered all over the world. With the use of international media flatforms constantly reporting on its huge effect for word wide reach, fans have been updated, GMA Network reported.
But how and why AlDub came so famous that it even became a relevant point of discussion in the world of academe?
AIKS or Ateneo Initiative for Korean Studies have conducted a lecture about how Hallyu experience may have a connection to AlDub trend.
According to English Professor Alona Guevarra of Ateneo de Manila University, the positive combination of both local and foreign content which was attained from the nation’s experience that of Hallyu phenomenon or “Korean Cultural Wave” is considered to be the strongest factor that has fueled the increasing status of AlDub, Scoopnest reported.
Back in the early years of 2000s, the Korean Pop music and drama series entered the Philippine Showbiz scene exposing the nation’s viewers into “Korean Cultural Wave” or Hallyu. The Philippines have simply embraced and well accepted Hallyu. In the case of Aldub, in just a span of four months the duo has become a phenomenal.
Hallyou and Aldub, have shared similar qualities that may have captured the heart of the audience. Specially with their simple and humorous way of delivering their dialogues. Not to mention both have promoted family traditions and upholding family values.
In connection with Hallyu, the AlDub have borrowed some details that were proven to have been effective in “Korean Cultural Wave”, like creating merchandises to organizing an album launches in concert halls, to the use of “aegyo,” or the Korean cute mannerism.
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