Best and Worst Celebrity Tech Collaborations

By Miguel Lauresta | 3 years ago
Best and Worst Celebrity Tech Collaborations
Kardashian in Sydney, Australia for E! News: Red carpet and dinner at Nield Ave 2012./Eva Rinaldi

Celebrities are always the best endorsers to everything. From food to fashion to technology, they have proven to be one of the biggest influences in how consumers take their products.

Over the years, celebrities and technology have slowly built a symbiotic relationship. With the joining of a celebrity in a tech project, not only are they given the role of endorsing a product but also they’ve also had assorted roles in bringing this tech collaborations not only into fruition but also putting their own brand into the tech product.

We remember Alicia Keys’ short stint as a global creative director for BlackBerry and Samsung and LeBron James’ partnership. Here are some of the best and worst tech collaborations that we have seen so far.

Dr. Dre and Beats

One hip-hop’s icon and first billionaire made a lot of money making songs, but it was his collaborative project with Beats, a headphone-making company, that brought him a lot of moolah. The company, which was founded by Dre and music producer Jimmy Iovine, combined the company’s sleek style and unique style and made Beats one of the fastest rising companies. Dre received a huge sum when Apple bought the company for $3 billion.

Kim Kardashian and gaming app

Hollywood reality star Kim Kardashian is in almost every endorsement you can think of. But her mobile gaming app “Kim K:Hollywood” not only made a lot of money but is also the best way of how a celebrity can boost themselves along with the product their promoting, which in this case in the form of free gaming apps. While the game might not be unique, it surely attracted a lot of users as the character must play her cards right in a world fueled by greed and shallow to be the best social climber. The game has earned $43.4 million in under six months last year. Proof of its success is the fact that Katy Perry has also partnered with the same developers for her own app.

Ryan Seacrest and Typo

Ryan Seacrest is not only a host and a media mogul, but he’s also on his way to becoming a tech giant. He helped founded the company Typo, which makes keyboards similar to those of BlackBerry compatible with iPhones. The app itself and its product seem like a good idea, but it covers a small demographic. It only serves those that are using the touch screen keyboard and those transitioning from their BlackBerry units.

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There you have it for the best and worst celebrity tech collaborations. For more entertainment features, keep tabs on Movie News Guide (MNG).

Photo source: Wikimedia Commons/Eva Rinaldi


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