CBS is jumping on the streaming service bandwagon with the announcement that its CBS Studios will begin producing shows specifically geared for video streaming services or video-on-demand (VOD) platforms. Read further to learn more about it.
With streaming sites like Netflix and Amazon Prime giving network television stiff competition, CBS, through its CBS Studios, has announced that it will soon be developing and producing shows that are going to be released solely for the internet market. In a statement made by CBS’ Les Moonves, the network’s CEO, it was revealed that plans have already been set in motion for CBS Studios, which produces shows like NCIS and CSI, among others, to begin selling programs to direct streaming sites.
While Moonves wasn’t explicit about which streaming service CBS is specifically making arrangements with, he confirmed, in a report published on The Verge, that the network is negotiating with different outlets, “including major streaming companies and other emerging distributors.”
Producing original content for the internet did not used to be a concern for such a giant network, but as the platform’s success is gaining ground, the report said that this may have encouraged the CEO to look into web streaming options, noting that “Zoo,” a new show based on the adaptation of author James Patterson’s work, will be made available on Netflix when the series debuts in the summer of 2015.
“Just as we did with Amazon for Under the Dome and Extant, we presold the SVOD rights for this series, this time to Netflix, meaning that Zoo will also be immediately profitable for us. We now have VOD, SVOD, AVOD, it’s a lot of letters, but it adds up to bigger numbers and viewers and revenue. New technologies are supporting our programs, and the winners are the content creators,” said Moonves during the network’s Q2 2014 earnings call and as published on Tubefilter.
Of late, CBS’ foray into digital streaming has been mostly limited to short web clips of its already existing TV shows, sort of like a web companion. But with this push for streaming content, CBS’ next step is to produce original shows for the emerging platform.
And that’s the news about CBS’ plans to get into original programming exclusively for VOD streaming services. For more entertainment news, check back to Movie News Guide (MNG) regularly.
Photo Source: Wikimedia Commons/CBS