Speculations were rife about this happening since both the movies belong to the same studio so when “Captain America: Civil War” dropped its first trailer on the world way before its decided date, everyone was amazed by what the trailer was bringing but they also couldn’t help but think why was the trailer releasing before “Star Wars: The Force Awakens”? We now know why.
According to Forbes, after the obvious pairing, which was initially planned that “Star Wars: The Force Awakens” would be the official bearer of the “Captain America: Civil War” trailer, when Chris Evans and Robert Downey Jr. dropped by Jimmy Kimmel’s show on a Tuesday.
They brought with them new posters of their upcoming movie and talk about it everyone wondered why choose a TV talk show to debut something as big as this? There is more to it than we know. Marvel has been regularly promoting its movies and other projects on Jimmy Kimmel’s talk show.
It was because since the last few years the show has served as a platform for Marvel to promote its material regularly and more importantly using the talk show as a promotional platform gives the studio primary airtime, which luckily other studios don’t. Besides this, the superhero rivals will continue to promote their stuff on the show, which ultimately pours down a little corporate presence on TV.
The second reason that the media outlet quoted was that “Star Wars: The Force Awakens” is already booked with other trailers like “X-Men: Apocalypse,” first teaser of “Teenage Mutant Ninja Turtles 2.” Tthere are high chances that little TV spots or teasers of movies like “Independence Day: Resurgence” and “Batman v Superman: Dawn of Justice” too might release on the same day. It would result in overcrowding of teasers and might attract comparisons between each other.
Variety added that in a way releasing the trailer of “Captain America: Civil War” before hand only proved to be beneficial for Marvel as it has broken all Marvel records and has garnered 61 million views in its first day itself, which however feels little in front of “Star Wars: The Force Awakens” trailer that garnered 112 million views in the first 24 hours. “Captain America: Civil War” will release next year on May 6th.
Photo source: Facebook/Marvel Cinematic Universe