EXO and Girls’ Generation Taeyeon don’t only have the talents, charm, and looks that captivates their fans across the world but they also have the credibility as brand endorsers since they have this special appeal to the general public. recently, they have been entrusted again to be the ambassadors of a beauty line.
According to KPopStarz, the Hallyu celebrities have all renewed their contract last November 4, Wednesday with the popular Korean cosmetic line Nature Republic. They have been modeling and endorsing for the particular brand which started 2 years ago. They have successfully reached to different customers both in Korea and to the rest of the world.
Since 2013, their fans and loyal patrons of the Nature Republic easily associate them with the products. The cosmetic line only entrusts endorsers with a healthy lifestyle and decent reputation; hence it goes to show how these Korean stars are truly worthy of being their models. They are also instrumental in making the products known both in their native land and on international scale.
The article also mentioned the company’s interview with Joy News 24. A representative explained, “EXO and Taeyeon have that naturalist concepts that best suit our brand. Also, because they are both global stars with large fan bases they help actively promote K-Beauty and what differentiates it. With them we expect to emerge as a global brand.”
International Business Times cited Soompi about Nature Republic’s decision of working with them again. They stated, “We decided to renew their contracts because EXO and Taeyeon have done a good job of portraying our brand’s natural concept. They are global stars with huge fanbase, so they are a good fit as we take off into the global market,”
Several brand-related projects are already prepared for Girls Generation Taeyeon and EXO members such reaching out to a younger market for the products.