Former Warner Bros. Marketing Vice President Sanford ‘Sandy’ Reisenbach Dies at 82

By Florida Mae Acampado | 3 years ago
Former Warner Bros. Marketing Vice President Sanford ‘Sandy’ Reisenbach Dies at 82
Logo for Warner Bros.

After a long time battling an illness, Sanford “Sandy” Reisenbach, the former executive vice president of marketing and planning for Warner Bros., succumbed to his illness and dies at the age of 82. Read on for further details.

On Tuesday, Jan. 6, 2015, Reisenbach died in his Beverly Hills home after his battling with his illness. He is survived by his wife Gayle, his two daughters Amy and Liza Price, his granddaughter and his pets.

Warner Bros. Pictures announced the former EVP’s death on Wednesday, Jan. 7, 2015, and paid tribute for Reisenbach and his many achievements in life before, during and after his affiliation with the said studio.

A graduate of the New York University’s School of Commerce, Reisenbach left his previous work at Dancer Fitzgerald Sample advertising agency to join Grey Advertising. Here, he rose to become its Media Director and eventually the president of its Leisure Entertainment Division, where he was introduced to one of the biggest clients, Warner Bros. Pictures.

Impressed with Reisenbach’s work, the studio’s senior executives back then — namely Frank Wells, Steve Ross, and Ted Ashley — asked him to join Warner Bros., which he apparently did in 1979 and became its EVP for advertising and publicity. After 10 years, he was promoted as the EVP for marketing and planning, a position he had for 12 years until he stepped aside in 2001 and became a consultant for the studio’s executives at the time, Barry Meyer and Alan Horn.

In 2002, he was honored at The Hollywood Reporter’s 31st Annual Key Art Awards for contributions in movie marketing and advertising.

“I’ve been fortunate throughout my career to have worked with some of the world’s most talented and creative filmmakers, and to have been a part of the marketing team for some of the most popular and successful films of all time,” Reisenbach mentioned in his speech.

Funeral services will be held on Friday, Jan. 9, 2015 at 10:00 a.m. at Hillside Memorial Park (Large Chapel), located at 6001 West Centinela Ave., Los Angeles. Supporters may place donations to the Heart Institute at Cedars Sinai Medical Center in lieu of flowers.

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Photo source: Wikimedia Commons/Time Warner


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