Universal has been making continuous efforts to turn toys into movies, but it couldn’t succeed so far. But now, it seems that they are ready for the jump. Gossip Girl creators, Josh Schwartz and Stephanie Savage, have signed up to write and produce the live-action adaptation of ”Monster High”, based on Mattel’s popular line of dolls, reported by THR.
Mattel’s Monster High is a popular franchise that centers on the on the perfectly-imperfect teenaged characters who are the offspring of iconic monsters. Since its launch in 2010, the “Monster High” brand has generated $1.4 billion in total revenue becoming one of the top 5 brands in the toy industry.
Being a popular toy line that’s well fit with the current trend of supernatural pics, Monster High would be a way better idea to be translated to the big screen as compared to Battleship or Stretch Armstrong adaptations.
And then Schwartz and Savage seem to be the perfect people to handle this project. They have created the surprisingly clever teen soap The O.C., as well as founded the most popular Gossip Girl. Most recently, they also produced the Universal drama “Endless Love”, a memorable 1981 teen romance.
Craig Zadan and Neil Meron, who brought the project to the studio, will also work along with Gossip Girl creators to materialize this Monster High gang concept. The film adaption will be produced by Mattel’s Playground Productions which also have some other movies including Hot Wheels, Masters of the Universe, and a Max Steel expected to open in 2014.