In what is deemed to be a last-minute decision, IMAX announces that “Fifty Shades of Grey” will also be released in 75 of its large screens upon its movie release this coming Valentine’s Day weekend.
According to Variety, IMAX Entertainment CEO Greg Foster recently announced that they have just finished settling a last-minute deal on bringing in the film and showing it on 75 IMAX screens. It was announced during the Stifel Technology, Internet and Media Conference.
Adapted from the first of a book trilogy written by E.L. James, “Fifty Shades of Grey” has already promised itself to be quite a hit though it has not yet been released. In a previous report, Fandango announced that the movie is by far the “fastest-selling R-rated movie” for the online ticketing site.
In his statement, Foster also revealed that apart from their usual genre of action films, they are currently looking forward to widening their preferred movie genres for viewing. They are particularly keen on doing this during the shoulder period of most major studios, as such they plan to experiment on the types of films they can take on better and those they can’t.
IMAX previously took up “American Sniper” and two episodes of HBO’s “Game of Thrones.” Their current list of movie releases also includes “Focus” starring Will Smith and “Chappie” starring Hugh Jackman. Foster even expressed his regrets on not previously taking in other, family-oriented films like “The Lego Movie” and Disney’s “Frozen,” because of the belief that the tickets “may be too expensive.”
In another note, Foster announced that IMAX will soon be applying new technologies focusing on the sound systems, as well as using laser projectors for larger and brighter views well-suited for most digital movies. They are also currently looking for ways to “extend their services outside of the big screen.”
Are you up for watching ‘Fifty Shades of Grey’ this coming Valentine’s Day in the nearest IMAX theater in your area? Post your comments below.
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Photo source: Wikimedia Commons/ Kevin Payravi