Is One Direction Losing Popularity? [WATCH VIDEO]

By Dondi Tiples | 3 years ago
Is One Direction Losing Popularity? [WATCH VIDEO]
Harry and Louis, One Direction, Clyde Auditorium, Glasgow, Saturday 14 January 2012

One Direction is likely the hottest boy band on the planet today. Or is it?

For the last four years, this British pop boy group has had hordes of screaming tweens, teens and even parents after them since the release of their debut single “What Makes You Beautiful,” landing them on the number one spot on the UK Singles Chart.

With most boy bands either losing a member, or never making it to their fourth album, One Direction thumbed their nose at fate and released “Four” in the wake of their sold-out Where We Are world tour.

But something appears to be amiss. Unlike the Where We Are tour where tickets sold out in minutes, On the Road Again World Tour 2015 concert tickets aren’t moving quite as fast. Is the phenomenon that is One Direction slowing down?

In fact, “Four” has shockingly dropped to no. 4 in the U.S. and no. 5 in Australia, unable to match last year’s “Midnight Memories,” recorded to be the most sold-out album worldwide in 2013. Are Harry, Niall, Liam, Louis, and Zayn’s toothy, be-dimpled cuteness not cutting it anymore?

For one thing, rumor has it Zayn Malik wants to leave the group. These reports have been fuelled following his failure to appear with the rest of the boys in several instances, most notably during the group’s acceptance video for the three awards they won at the MTV EMAs in Glasgow. Naturally, his fans freaked out. Speculations arose over his supposed struggle with fame and even substance abuse haven’t gone unnoticed.

Secondly, One Direction is feeling the burn from rival group, Sydney’s 5SOS, whose “Five Seconds of Summer” won rave acceptance from teens everywhere. What’s more, 5SOS writes all its own songs and play all its own instruments.

The third reason might be the loss of their regular tour manager, Paul Higgins, affectionately called “Daddy.” Higgins reportedly had a falling out with Malik and left the group. So who’s keeping the boys in check these days?

And finally, one all too sad reality: One Direction’s fans are growing older. Who’s to say they haven’t discovered other interests, as well?

What does the future hold for Harry, Niall, Liam, Louis and Zayn? Is this the beginning of the end?

There you have it for the latest scoop on One Direction. For celebrity updates, follow Movie News Guide (MNG).

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Photo source: Wikimedia Commons/Fiona McKinlay


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