Kim Kardashian and Kanye West are the latest couple to star in Balmain’s Spring 2015 collection titled “Army of Lovers.” Sounds sexy enough for you? Wait till you see the photo! Read on for more details.
It’s all about love — that’s the theme of the high-fashion brand’s Spring 2015 collection. And what better way to unveil their new advertising campaign than to star the famous hot couple this year?
Two days ago, the fashion designer’s creative director Olivier Rousteing gave a sneak peek of Balmain’s new ad campaign title, “Army of Lovers.” On Dec. 22, 2014, he posted a couple of photos from the ad campaign on his Instagram account.
In this steamy photo, the “Keeping Up with the Kardashians” star Kim is seen grabbing Kanye’s face as she goes in for a hot, steamy almost-there kiss. The photo also features Kim’s contoured cheekbones, smokey eye and long lashes. Kanye is sporting a black blazer from the collection while Kim is wearing a black cut-out dress.
Rousteing captioned the photo with the hashtag #itsallaboutlove. He further explained in a statement: “For this Menswear campaign, I wanted to capture a moment of love.”
The Balmain ad campaign is Kimye’s first ever campaign ad together.
“Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign,” added the brand’s creative director.
Rousteing added that Balmain’s Spring 2015 collection is more than a campaign, that Kim and Kanye are the perfect models to portray “a celebration of love and friendship.”
The duo love Balmain, and it’s not surprising to see them star in the brand’s next ad campaign after Rihanna. In October, the duo had three custom-made jackets from Balmain: one for Kanye, one for Kim and one for the couple’s 1-year old daughter North West. The couple is also friends with Rousteing, and at the Paris runway show in September, Kim and Kanye were front and center. Kim’s half-sister, Kendall Jenner ,also walked the runway wearing two see-through looks.
The Spring Summer 2015 menswear ad campaign was shot by Mario Sorrenti.
“The men’s Balmain ad campaign starring Kanye and Kim was all about the kiss – their connection,” said the campaign’s art director Pascal Dangin.
What do you think of Kimye’s photo? Sound off in the comments!
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