Jaguar didn’t like the latest episode of Mad Men, which aired last Sunday. The episode featured a scene where Lane Harris tries to gas himself in a Jaguar car but can’t because it doesn’t start. According Jaguar North America’s vice president of marketing David Pryor and vice president of communications Stuart Schorr, they are not happy to see that their car didn’t start.
They wrote on the auto web site Jalopnik about their mixed feelings regarding the Mad Men season that featured beautiful cars. But it also featured a fictional Jaguar employee asking for sex in exchange for his business, another Jaguar employee cheating on his wife at a bordello, and Lane’s failed suicide attempt in a Jaguar.
The Jaguar executives said they liked the images of their cars that were shown in the TV series but not that of the employees. Pryor and Schorr said that the executives in Mad Men were fictional. The season also had jokes about Jaguar having engine troubles. Although they were happy that Lane didn’t die in one of their cars, they blamed the starter problem to driver error instead. They speculated that maybe the Mad Men character didn’t know how to use the choke.
The two Jaguar executives also explained the process behind the tweet they posted last week, which was in response to the episode in which Joan Holloway has sex with a Jaguar dealer in exchange for the company’s business. Sterling Cooper Draper Pryce now has a tagline, which is At last, something beautiful you can truly own. The episode also showed Peggy Olson exiting from the company.
According to Jaguar, they have a team of tweeters to discuss how to react to each episode of Mad Men. It tweeted that it loved the pitch but didn’t love the process behind it. They also praised Peggy for leaving SCDP.