Over the last few years, Marvel has attempted to improve its reputation in terms of gender equality, with the absence of female-led titles in print in late 2011. With the rising hype of comic book superhero feature films, a recent market research suggests almost half of all comic book readers are women and is still growing. Considering the on-going boom in women attending comic conventions, it has become apparent that studios/companies dealing with the superhero business must appeal to the female demographic.
According to The Hollywood Reporter, Marvel Studios president Kevin Feige expresses his interest for gender diversity within the cinematic universe, hoping the studio can make a movie with a female solo lead.
Marvel has been pushing to create more projects that would appeal to female fans, such as their on-going “Women in Marvel” podcast series and with the publication of nine upcoming female-led titles, including the controversial “Spider-Woman,” whose variant cover was made by Italian artist Milo Manara, known for his adult comics “Hidden Camera,” “Butterscotch” and “Click.” Comic book sites, The Mary Sue and Bleeding Cool, including Time, Slate and The Guardian made charges against the released media, describing it as having “unrealistic anatomy, sexualized pose and costume that more closely resembles body paint than any fabric known to man.”
Moreover, Marvel was criticized by the public for the absence of Janet Van Dyne in the “Ant-Man” film. The hashtag
#JanetVanCrime is going viral in Twitter for the past weeks, wherein fans voiced their disappointment for The Wasps incognito status. Instead, an original character Hope Van Dyne is introduced to be played by actress Evangeline Lilly.
On the other hand, rival comic-book competitor DC has published eight female-led superhero titles, with an additional two female-led series under its nonsuperhero Vertigo imprint. DC has employed more women writers and artists, with 13 women as of November compared to Marvel which only has four.
“[We’re] sort of the big leagues… We have financial imperatives that drive us. We run our business a certain way” explained Marvel editor-in-chief Axel Alonso at San Diego Comic-Con, as published on The Hollywood Reporter.
These change in trends might just be the right push to jump-start female-led superhero movies. That’s a wrap for Marvel’s women “isuues.” For more updates on upcoming movies, stay tuned here on Movie News Guide (MNG)
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