Universal and Illumination’s “Minions” headed into the Middle Kingdom today with an opening of $20.1 Million (125M Yuan). This makes “Minions” movie the biggest opening day for any animated film ever released in China. “Kung Fu Panda 2” held the previous record with an opening of 81M Yuan.
Back in January 2014, when “Despicable Me 2” was released in China, everyone thought that nothing can come close to $53M Yuan, but now with the release of “Minions” in China, it makes “Despicable Me 2” the third film to have this tremendous opening.
“Minions” Movie Becomes Highest Grossing Animated Film In China:
On a local currency basis, “Minions” movie’s first day opening is also notably 44% bigger than the three-day opening of the Chinese superhit film, “Monkey King: Hero Is Back” that opened with 86.5M Yuan, which on September 9, made a record as the highest-grossing animated film of all time in Chinese box-office.
According to Deadline, when on Tuesday “Mission: Impossible – Rogue Nation” was released it held the No. 1 spot for the frame, but with “Minions,” even Tom Cruise’s action film comes on the second spot, and is another remarkable opening for Universal Pictures in China in 2015. “Minions” follows the success suit of “Furious 7” and “Jurassic World.”
“Minions” Movie Promotion and China Box-Office:
Since the blackout period that ended last month, “Minions” is the latest Hollywood entry in China. The film is building the awareness since last August, when the movie characters, Stuart, Bob, and Kevin visted the Great Wall, something very similar to a stunt they did in 2014 hit “Despicable Me 2.”
The full weekend estimation for “Minions” movie worldwide is around $26.1M in total 57 territories for a total of $748.5M. “Minions” earned $331.6M in United States of America and with this, the estimated global take is around $1.08B. With this, “Minions” will pass “Today Story 3” that earned $1.064B.
This Friday, “Minions” movie’s biggest competition would be “Pixels.”