MTV Explains Why They Don’t Have Color Today

By Christine Torralba | 3 years ago
MTV Explains Why They Don’t Have Color Today
PHOTOGRAPH: Wikimedia Commons/MTV | This is a logo for MTV.

No, there’s nothing wrong with your TV or the feed transmission you are receiving. If you’re still one of the few who stays glued to MTV, you might notice a slight change on its programming. Here’s the reason behind this change.

In line with Martin Luther King Jr. (MLK) Day, MTV has changed their regular videos and converted these into black-and-white pictures. With this slight change, MTV has decided to come up with something relevant so they could discuss race during this American holiday.

It all started at nine o’clock on a Monday morning. The TV station decided to air a 12-hour block of programming, which they designed to instigate the conversation. And to make do with their gimmick, they have obtained help from a number of politicians, actors, musicians, directors and many more.

One participant in MTV’s gimmick was “Selma” director, Ava DuVernay, who believes that being colorblind is not something to be boastful of. The director believes that people should see color and see each one’s differences and celebrate these. She shares that when someone tells her that he is colorblind, that person is “missing out.”

What MTV has done, removing color from such an important day in American history, proves that they are open to discussing certain touchy topics. Despite the changes on how society has accepted race that happened in the last 50 years, there is still an undeniable amount of work that needs to be done. Many even grow conscious when the topic is brought up. They do not really take the time to sit down and talk about each other’s race.

What may be offensive to you may not be offensive to someone else. And since people do not wish to risk offending other people, the alternative would be to simply keep quiet. While this may be an understandable deal, it simply isn’t a long-term solution that would be used by the next generation.

With MTV bringing light on this touchy subject, it may be time to involve young people (its audience) on how to deal with race and see color as one. This is just MTV’s way of honoring MLK Day. Other people have turned out for MLK Day parades held in Dallas, Fort Worth. Hollywood celebrities have also found a way to celebrate the holiday. How are you celebrating it?

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Photo Source: Wikimedia Commons/MTV

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