Sports and Television rating goes hand in hand–take for instance the NFL, which pulls a large number of audiences despite not being a highly worthy game. Last year, ESPN and TNT displayed their eagerness towards the popularity of the NBA by signing-off a nine-year $24 billion deal to execute the game on the small screen
But, within a passage of one year, the average audiences for NBA games have decreased. For TNT, the number has been lowered around 8.2% than last year, while 5.6% low rating has been recorded for ESPN. Now, the information lands hundreds of assumptions and concerns are pouring in the media outlets.
Undeniably, observing the decreasing number is a depressing fact especially when ratings are poorer than last year. While particularly in 2014, the television rating was not encouraging enough regarding the NBA’s viewership. Interestingly, both TNT and ESPN pick up a “mixture of important games and contests between extremely popular teams” to avoid boredom and monotony in the process of telecasting btr astonishingly, not even the games from the great team like Golden State Warriors are being able to increase the viewership numbers.
Well, fans may wonder why the number is facing a gradual fall, when the NBA comes up with excitement and thrills whenever it lands with a new game or news but TNT and ESPN are not finding anything alarming in the decreasing number.
Howard Shimmel, Turner’s chief research officer also comments in the same way. He elaborates that the present average audience is basically equal to the last year. The existing average viewership is 1.7 million which is chiefly the same average gathered by the entire 2014-2015 season (Via The Wall Street Journal).
The researches explore that the calculation of viewership is facing major changes due to the Internet. The NBA has established a reasonably vast presence in social media over the last year, so maybe that is instigating the ups and downs in the actual viewership on TV, as netizens are increasing in numbers and the youngsters prefer the virtual media.
Well on the other hand, the NBA opened new scope for fans to observe any particular game they want just for $6.99. For the process, one does not need to subscribe to the NBA League Pass. Honestly, this latest process is still not very clear to all.
Photo Source: Facebook/NBA