Low-budget horror film “Ouija” had the highest turn-out at the box office this week. The movie raked in $20 million, generating a handsome profit for its $5 million budget and cast of relatively new actors. “John Wick,” starring Keanu Reeves, came in at second with $14 million in ticket sales.
Rentrak analyst Paul Dergarabedian credited the film's success to the time of its release and the film's title.
“There is a real horror mystique around that name. There was great marketing around that,” said Dergarabedian.
Despite its box office success, “Ouija” got panned by critics. In a review for Entertainment Weekly, Kyle Anderson gave the horror flick a C-.
“There's no real gore and nothing beyond what looks like a relatively minor effects budget, so … Ouija has to rely on atmosphere and narrative. It excels at neither,” wrote Anderson.
However, Odie Henderson defended the movie. “’Ouija’” gets a few extra points because it feels like the filmmakers were actually trying to tell a decent campfire story,” he wrote. “The movie has a nice visual polish and a story that covers all the narrative bases of a good spooky bedtime story.”
The plot revolves around a group of teenagers who play with an ouija board to contact a friend who committed suicide but instead attracts the spirit of a girl who died in the house years before.
“Ouija” stars Olivia Cooke, who also appears in A&E's “Bates Motel,” a television show inspired by the classic thriller “Psycho.” The rest of the cast includes Ana Coto, Daren Kagasoff and Bianca Santos.
Juliet Snowden wrote the screenplay, while Stiles White helmed the movie. White also did work for “Sixth Sense” and “Interview with the Vampire.”
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There you have it for the latest scoop on “Ouija.” Follow Movie News Guide (MNG) for more box office updates.
Photo source: Wikimedia Commons/Richard Sandoval