The first trailer of Tom Cruise’s upcoming movie Jack Reacher has hit theaters just as his pending divorce from Katie Holmes made headlines across the globe. It has never been easy to market a movie when one of its stars is involved in a personal problem.
But Paramount insiders said that they don’t believe the divorce can affect Cruise’s box office prowess or Jack Reacher, which is scheduled to open on December 21. The breakup placed his religion Scientology in the spotlight once again. They said that his personal life might sell magazines but his movies stand on their own merits.
Paramount issued a statement that said Tom is a huge movie star for the right reason. He’s a talented actor whose movies have entertained millions of fans. He has the ability to make great movies. The last installment of the Mission: Impossible franchise has been the most successful one in the series and that will be the thing that moviegoers will remember about the actor.
The studio said that it has no intention of changing the promotional materials for the upcoming Jack Reacher that relied most on Cruise’s character. The movie’s first trailer was shown during the screening of Sony’s The Amazing Spider-Man that opens at midnight Monday in North America. The movie’s domestic and international trailer will be released online Tuesday.
News of the divorce would mean the end of the honeymoon period for Tom Cruise, who has regained his star power in North America with Mission: Impossible – Ghost Protocol. It earned $693.1 million at the worldwide box office with $209.4 million coming from the domestic market. M:I4 is the most successful title of the franchise to date.
Paramount is no stranger to Cruise’s personal life. Viacom chief Sumner Redstone kicked Cruise and his production company off the Paramount lot in 2006 after the actor gave controversial comments about anti-depressants at the Oprah Winfrey show.