Known for publishing hot and sizzling pictures of models, Playboy Magazine will no longer hold the same concept for its future issues. Read to know the reason behind this major step taken by Playboy. Are they just redesigning the magazine or is this a plan to trigger sales?
According to reports of New York Times, nudity which was the USP of the magazine is an outdated topic now. There are thousands of websites serving most of it free of cost.
Interacting with the media, Cory Jones, the top editor of the magazine admitted that the pioneer idea is just free in the market and it can easily be accessed at a mouse click. The main reason for giving up their USP is the decreasing circulation from 5.6 million in the 1970s to the current 800,000, as per the official figures provided by Alliance for Audited Media. Although, the magazine will continue to publish women in provocative poses.
Scott Flanders, Chief Executive Officer of Playboy said, ” the battle has been fought and won by the magazine.”
The official website has already banned nudity, somewhere you could see a glimpse of it on social networking sites like Twitter and Facebook.
Playboy played a crucial role during the sex revolution in the 60s and 70s with its controversial pictures. Previous attempts to revamp the magazine was made three years before but was not really kept in practice.
Despite the well recognition of its logo along with Apple and Nike, Playboy could not beat what net offers. Not only the logo but at its peak, the magazine sold around 7 million copies (November 1972 edition).
Is the decision to give up nude pictures and focus on articles the right decision taken up by the editors? Will this step turn change the figures of declining sale of the magazine or unlike others, it will also become history? Many questions are untold and only time will answer those.
Photosource: Wikimedia Commons