Reasons Why ‘Magic Mike XXL’ Could Not Achieve The Estimated Height In The Box Office

By Subhro Prakash Ghosh | 2 years ago

The movie “Magic Mike XXL,” directed by Gregory Jacobs, was premiered on June 25, 2015 in Los Angeles and released on July 1, 2015 in the United States. The male-stripper sequel with an average rating of 5.7 out of 10 could not get a rise out of the box office.

It was expected “Magic Mike XXL” would earn in the low $30 million range over the three-day holiday weekend, including an earning around $45 million for the five days since the release of the movie.

The movie has received a rating rate of 64 percent based on 148 reviews earning $9.3 million on its opening day. Overall, all the numbers were at the low end and the movie was not even in the ballpark. However, let’s see why Channing Tatum and his team of male entertainers dropped so quickly.

Although “Magic Mike XXL” has fantastic sense female appeal that showed that 96 percent of the audiences were women. However, if it had at least some men buying tickets, the situation would have been different.

“Magic Mike XXL” initially received good A-Cinema score, which was earlier thought that viewers would strongly recommend to their friends and relatives. However, it was later found that the film’s audience relied more on its own commercial than word-of-mouth recommendations.

The release date of the movie had a big impact on its ticket selling. Independence Day is usually a good weekend for releasing a movie. But there was not only an ongoing competition with the newcomer “Terminator Genisys,” “Magic Mike XXL” confronted a cut throat competition with the unstoppable superhits “Jurassic World” and “Inside Out.”

Another very important reason for the medium performance of “Magic Mike XXL” in the box office is that it was presumed that Wednesday’s opening day triumph would magnetize the fans of the first “Mike” to see the sequel. However, the throng of many franchise films (even horror movies) tacitly impeded the way of audience to see the sequel, leaving the only die-hard fans to see the movie on the releasing day.

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Photo Source: Facebook/Magic Mike

About the author

Having over 9 years of experience in retail magazines and portals, Ghosh has served lot of overseas clients in the last couple of years. Presently, he is a regular contributor for MNG. He had spent a self-imposed exile at the bank of river Narmada between 2012 and 2014 where he had mainly lived in the dense forests, ancient caves or with seriously devoted monks involved in penance and spiritual introspection. He is personally inspired by the great eastern and western mystics like Osho Rajneesh, Helena Blavatsky, George Gurdjieff, P D Ouspensky, Buddha, Lao Tsu, Confucius, Bodhidharma, J Krishnamurthy, Japanese Zen masters just to name a few.