Luxury store chain Saks Fifth Avenue has enlisted the cast of “Saturday Night Live” (SNL) for its 2014 Key to the Cure campaign. The store will release limited edition shirts, as well as other “SNL” merchandise, to benefit and fund programs geared towards cancer research. The release will also coincide with “SNL’s” 40th anniversary. Read further to learn more about this story.
By teaming up with Will Ferrell, one of the most popular alums of “Saturday Night Live,” and the show’s current stars like Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost, Saks Fifth Avenue’s latest campaign for cancer research funding has hit a new height.
The company plans on releasing a limited edition unisex shirt designed by Marcus Wainwright and David Neville of Rag & Bone, which will be sold at Saks Fifth Avenue stores and online by Oct. 1, 2014. The stars of “SNL” will appear in public service announcements (PSA) and model the shirt at fashion events hosted by the department store chain beginning September 2014.
Already on its 16th year, the Key to the Cure drive was established by the department store to fund charitable programs. All proceeds of the sales will go to these organizations that the company is supporting.
Aside from featuring this worthy cause, Saks Fifth Avenue will also exclusively sell items that are inspired from “Saturday Night Live” characters in the past to present seasons, such as The Coneheads, The Nerds, Spartan Cheerleaders, Mary Katherine Gallagher and The Californians. Seven New York designers have been enlisted to create the merchandise, including the show’s costume designer Tom Broeker.
“As one of the show’s costume designers, I am thrilled to be working with Saks and all the amazing designers they have brought on board to help realize this creative collaboration between TV characters and the fashion world,” said Broeker in the press release.
Lorne Michaels, executive producer of “SNL,” has expressed gratitude for these SNL-inspired merchandise, saying that it is an “incredible tribute” to the show’s 40-year history.
And that’s the news on the collaboration between Saks Fifth Avenue and “SNL.” For more entertainment coverage, we’ll keep you up-to-date here on Movie News Guide (MNG).
Photo Source: Wikimedia Commons/Eva Rinaldi, Uploaded by russiavia