‘Sleepy Hollow’ PR Firm Apologizes for Poorly Timed Headless Day Campaign

By Kevyn Cortez | 3 years ago
‘Sleepy Hollow’ PR Firm Apologizes for Poorly Timed Headless Day Campaign
Fox Broadcasting Company Logo.June 14, 2007. Wikimedia Commons/Keyser Soze

In a seemingly incredibly wrong timing, a playful promotion for “Sleepy Hollow’s” villain, the Headless Horseman, was went out the same time as news of the death of U.S. journalist  Steven Sotloff broke out, whom ISIS terrorists say they beheaded. Read on to learn ore about this story.

The original campaign was sent out by e-mail at 12:49 p.m., which included e-cards featuring “Sleepy Hollow” characters. Journalist Steven Slotoff was kidnapped in Aleppo, Syria and was held captive by Islamic militants in 2013. On Aug. 19, 2014, the terrorist organization, Islamic State of Iraq and the Levant (ISIS/ISIL), released a video entitled “A Message to America,” showing the beheading of fellow journalist James Foley. At the end of the video, ISIS threatened U.S. President Barack Obama, telling him that his next move will decide the fate of Sotloff. By Sept. 2, 2014, a video was released by ISIL/ISIS beheading Sotloff.

The digital marketing agency, ThinkJam, who released the “Sleepy Hollow” campaign at the behest pf Fox Home Entertainment, issued a statement as published on Deadline:

We apologize for the unfortunate timing of our Sleepy Hollow Headless Day announcement. The tragic news of Steven Sotloff’s death hit the web as the email was being sent. Our deepest sympathies are with him and his family, and we don’t take the news lightly. Had we have known this information prior, we would have never released the alert and realize it’s in poor taste.

“Sleepy Hollow” is a supernatural police drama television series that premiered on FOX on Sept. 16, 2013. The show is a take on a modern-day retelling of the 1820 short story “The Legend of Sleepy Hollow” by Washington Irving. It follows the story of Ichabod Crane, played by Tom Mison, a man-out-of-time who was brought back to life with the Horseman in the 21st century, as he solves the mysteries revolving around the horseman while trying to free his wife Katrina Crane, played by Katia Winter, who’s seemingly trapped in a place between worlds. Ichabod is joined by Lt. Abbie Mills, played by Nicole Beharie, teaming up to stop the Horseman’s killing spree and to protect the world from the forces of Hell.

By end of Season 1, we find Ichabod buried alive by his son, Henry Parrish, played by John Noble, who reveals himself as the Horseman of War. Meanwhile, Abbie is trapped in purgatory as she sacrificed herself to free Ichabod’s wife, Katrina, who, after being freed, was eventually captured by the headless horseman.

Season 2 will introduce new characters, both natural to supernatural. Sakina Jaffrey will play the role of a new sheriff named Leena Reyes, and a new horseman might appear in the said upcoming season. He is described as a tall guy who is really skilled with swords, stunts and horseback riding. “Sleepy Hollow” Season 2 premieres on Monday, Sept. 22, 2014, at 9:00 p.m. on FOX.

That’s it for the latest “Sleepy Hollow” scoop. For more updates about your favorite TV shows, stay tuned here on Movie News Guide (MNG).

Photo Source: Wikimedia Commons/Keyser Soze


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