If you think James Bond only prefers to drink Vodka Martini shaken not stirred, you might just want to take a look at the new Heineken ad with Daniel Craig as James Bond. The suave spy can be seen in the ad aptly titled “The Chase” as a part of the integrated campaign Heineken has planned with the movie “SPECTRE.”
According to Coming Soon, Heineken has unveiled a new TV spot starring Daniel Craig as James Bond as a part of its integrated global “SPECTRE” campaign. The new TV spot shows Bond running from goons and jumping onto a speedboat with the bad guys following him on theirs. A high-speed boat chase ensues and a girl gets embroiled in the chase.
Ultimately, the TV spot shows how the girl helps Bond save the day. Heineken’s “SPECTRE” campaign is being called the largest global marketing platform of this year. It is being said that Heineken is the only “SPECTRE” partner who has created a television commercial like this. Apart from this, the beer brand will also be introducing a digital campaign that will include the world’s first selfie from space. It is being called “Spyfie.”
“The Chase” has used “SPECTRE” cinematographers and stuntmen to ensure that it looks like Bond quality and is nothing short of spectacular. The woman who has featured in the ad is Zara Prassinot as she picks up the Heineken bottles from a wedding venue ultimately landing on the speedboat and getting asked out for lunch by Bond himself.
Slash Film reported that the ad makes Daniel Craig look like he’s in a Roger Moore Bond movie. The media outlet also added that the ad can be seen promoting more of the beer brand while incorporating some James Bond style action. “SPECTRE” will see Bond going against the most evil criminal organization in the world whose only motive is to spread chaos in the world. The movie also features Christoph Waltz, Dave Bautista and Ralph Fiennes amongst others.
Watch the ad here:
Photo source: Facebook/Bond Lifestyle