The release of “Star Wars: The Force Awakens” is the best gift for the Yuletide season for fans of the sci-fi film. They waited for a decade after seeing another installment of the franchise, hence, when the pre-sales movie tickets were released, several theaters immediately became sold out, especially for the opening week. This all lead to the reportedly ticket scalping for the movie.
According to CinemaBlend, ticket scalping is often seen whenever huge and live events are presented. The demands are so high that people are willing to pay for a large amount just to score the tickets they need. However, it is very unusual for films particularly because moviegoers can still see it repeatedly. Apparently, it looks like every fan wants to be in the opening day premiere.
There are reports now that the original cost of $20 for an IMAX 3D film showing of “Star Wars: The Force Awakens” is now being sold for the amount of $200 and even more by the scalpers. In a report from Vanity Fair, the opening night event to be held at the Disney World is selling at approximately $1000 from the ticket scalpers priced at less than $100.
The ticket for the opening night event in Disney World comes with an access to a party at the Disney Hollywood Studios and a tour at the intergalactic-themed attractions. These incentives are adding more value to the ticket, thus, it reached the staggering $1000.
Even the chief strategy officer of DTI Management , Jared Cutler acknowledges the fans’ anticipation and support for the film. “There are not many other movies that have this kind of crazy cult following. The hype around it is a big reason. As with any type of ticket, its all about scarcity and demand.”
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