Walt Disney, Lucasfilms and Bad Robot’s “Star Wars: Force for Change” has successfully raised a whopping $4.26 million in support for the United Nations Children’s Fund (UNICEF). Read on for more details about this story.
According to Variety, the Charity Fundraiser Campaign, “Star Wars: Force for Change,” initiated by the studios Disney, Bad Robot and Lucasfilm, has successfully raised a large amount of $4.26 million, which ended in July 25, 2014, in support for the United Nations Children’s Fund (UNICEF). The fund will be used to set up to eight Innovation Labs dedicated to finding creative solutions to some of the world’s biggest problems and will be able to support children and families in need all around the globe.
UNICEF’s innovation labs will be responsible in creating solutions for critical issues children are facing such as nutrition, water, health and education. Projects include MobiStation, a portable, solar-powered educational kit, Rapid FTR (Family Tracing and Reunification), a phone app that helps reunite separated children from their parents during natural disasters such as storms, typhoons and earthquakes.
The “Force for Change” project raised a million dollars within 24 hours the day it launched in May. Donors who have participated came from more than 125 countries, with Disney committing to donate $ 1 million in support of the cause.
Participants will have to donate at least $10 for a chance to win a visit to the set of Episode VII in London and appear in a scene in the movie. Denver, Colorado’s D.C. Barns won the grand prize, exclaiming that he was five when he first saw the original “Star Wars” in 1997.
The fundraiser also made Abrams reveal first looks at new vehicles and creatures appearing in Episode VII and a promotional video from Comedy Central Show Hosts Jon Stewart and Stephen Colbert.
With the project being successful, director J.J. Abrams announced during the recently held San Diego Comic-Con that he is willing to offer the second prize being: a chance to see an advanced screening of the movie in a winner’s hometown with 20 of their friends a week before the film debuts on Dec. 18, 2015. Other rewards given to donors included limited edition posters, T-shirts; a lightsaber hilt, concept art and film stills from “Episode VII.”
Just as Jedi master Obi-Wan Kenobi said, “The Force is an energy field created by all living things. It surrounds us. It penetrates us. It binds the galaxy together.” Surely the force is strong in all of us.
And that’s a wrap about the success of “Star Wars: Force for Change” project. For more details on celebrities, events and upcoming movies, stay tuned here on Movie News Guide (MNG).
Photo Source: Wikimedia Commons/Gage Skidmore