Star Wars production company Lucasfilm, a division and subsidiary of The Walt Disney Company, is reportedly suing businesses that intends to impart the “ways of the Jedi.”
Epic franchise Star Wars that was first created in 1977 has become a worldwide cult. The success sprouted to merchandise, animation series and more films. Understandably, Lucasfilm became “possessive” of the brand and trademarked everything in the franchise.
The company in fact trademarked everything from the word droid, the word Strikes Back, the word Jedi, THX Deep Note sound, Stormtrooper helmets and of course, the lightsaber. Lucasfilm previously sued businesses for merely sounding like Strikes Back as to New York’s beer brewery Strikes Bock.
A website reported that the Star Wars company even interfered Michael Koehler from creating a life-size At-At Walker from The Empire Strikes Back. Upon the announcement of his plans, Koehler received cash donations from various Star Wars fans in support of his project. The plan was stopped by the company when it claimed it owned the Walkers.
According to latest reports, Lucasfilm is again suing this time an individual named Michael Brown. The Hollywood Reporter claimed Michael Brown operates businesses that offer Star Wars or Jedi related skills.
The site also reported that the Star Wars franchise has currently moved the complaint to California federal court. The complaint includes “cybersquatting, trademark infringement and unfair competition.”
The Star Wars company added “defendants regularly use the Lucasfilm Trademarks without authorization in connection with their businesses.” The statement continued with, “Defendants use a logo that is nearly identical, and confusingly similar, to the franchise’s trademark Jedi Order logo.”
Brown allegedly applied for a trademark permission for Lightsaber Academy as a response to the complaint.
Lucasfilm, the complainant, ordered for the permanent ban of the company and possibly a $2 million penalty for damages for “each trademark infringed.”
What do you think of the trademark lawsuit of Lucasfilm against Michael Brown?
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