This weekend saw Battleship, The Dictator and What to Expect When You’re Expecting trying to stop The Avengers’ dominance of the box office. The superhero ensemble held the top spot as it managed to rewrite the record books once again.
The Avengers is still on top of the box office despite its slow down, as the top ten earned 12 percent less than it did the previous year. The Avengers lost 47 percent of its box office receipts from last weekend as it earned $55.1 million from 4,349 theaters across the nation. This brings its 17 day domestic total to $457 million. It is now the number six all-time highest grossing films behind the original Star Wars.
The movie has broken two records over the past week. It hit both the $400 million and $450 million in record time. The Avengers broke The Dark Knight’s record of hitting $400 million in 18 days by reaching the milestone in just 14 days. The Dark Knight also held the record for reaching $450 million in 27 days.
The Avengers reached the mark in 17 days.
In the foreign market, The Avengers already earned $723 million after adding $56 million this week. Its total worldwide receipt is now $1.18 billion and still growing each week. Battleship, which is a big budget sci-fi movie from Universal, was expected to dethrone the superhero movie but it missed the mark.
Battleship had ad aggressive ad campaign and based on the Hasbro board game. It managed to earn $25 million from 3,690 theaters over the weekend. Its domestic debut is measly compared to its overseas box office haul of $220 million.
There are several factors that attributed to the dismal debut of Battleship, which included the hyperactive television spots and trailers that made the movie look like a Transformers wannabe. Critics also gave it a 36 percent approval rating on Rotten Tomato.