Upcoming comedy flick “The Interview” is currently going under fire for its sensitive content. As a matter of fact, Sony Pictures Entertainment has been carefully deciding whether or not they will continue with the release of the movie due to possible terrorist threats. Instead of releasing the movie in theaters, Sony is considering releasing the movie as a premium Video-On-Demand option; states an insider.
It has long been a tradition in the movie industry that new films have to wait 90 days before a release to home entertainment platforms become available. But in the case of the controversial movie, the studio is considering skipping this practice just so they could recover some of the $42 million budget and millions spent on advertising and promotion expenditures of the film. Apart from recovering the money lost, opting for a VOD release of “The Interview” would help the studio to experiment on this potential market.
The reason why new movies have to wait the traditional 90 days is because it could anger some of the exhibitors of the film. But in the case of this controversial movie, it was the exhibitors themselves who made the crucial decision. A massive number of the largest circuits in the country have already decided that they will not be showing the film once it releases on Dec. 25, 2014. This group includes the likes of AMC, Carmike, Cinemark and Regal.
Despite the decision of the group, Sony still wants to make the movie available to theaters on its Christmas day release. The option to resort to a premium VOD release, on the other hand, is only a suggestion they are willing to consider. But with the gravity of the situation and the threats that have been made, it is one option that seems most possible for them.
“We respect and understand our partners’ decision and, of course, completely share their paramount interest in the safety of employees and theater-goers,” Sony said in a statement as published on Variety.
For weeks, Sony has been on the spotlight after hacked email messages, internal documents, film budgets and even spreadsheets containing information of top executive salaries have been released. Not to mention, thousands of employees’ social security numbers have also been accessed by these perpetrators. With the recent message followed by a terrorist-like attack on theaters that continue to show “The Interview,” it clearly is a sign that Sony should put this decision on hold.
As read on Tuesday’s message:
“The world will be full of fear. Remember the 11th of September 2001. We recommend you to keep yourself distant from the places at that time. (If your house is nearby, you’d better leave).”
“The Interview” is an upcoming comedy movie that stars James Franco and Seth Rogen. The movie is about an assassination attempt on Kim Jong-un, North Korea dictator. Speculations point to North Korea as being involved in hacking Sony’s database as a way for the release of the film to be retaliated. Intelligence officials are currently looking into this motive.
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Photo Source: Wikimedia Commons/Sony Pictures