Star Wars: the Force Awakens is all the rage. You know you’ve got the ‘Star Wars: The Force Awakens’ fever when you start referring to your kitchen knife as a “mini light saber.” If you don’t know it already, the film smashed through a number of box-office records when it earned a whopping $238 million domestically and a further $279 around the world during its weekend opening—this against a relatively paltry $200 budget. And the juggernaut has barely started rolling: it is widely estimated that the film could easily break the $3 billion mark, and even beyond.
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Of course, it is often said that anything ‘Star Wars’ sells itself. But really, how did the producers do it this time? Yes, there is method in all this madness, so here are the serious, if not totally awesome facts behind the record breaking success of the latest (seventh) installment to the Star Wars epic space opera saga.
1. Zero Spoilers
Did you notice that, despite the widespread rants and raves even several months before the film’s release that nobody really knew about the film’s plot? Keeping the spoilers away from audiences is an amazing feat as the film’s box office success. The almost omnipresent marketing campaign merely cleverly gave away things we already know, such as the characters involved (all the familiar characters in all the familiar settings, and then some), but never how the story would run. Hence, audience interest remained high.
2. Marketing, marketing, marketing
Even with a highly marketable product like ‘Star Wars: The Force Awakens’, the producers did not rely on it alone. Instead, they unleashed a massive, nonstop marketing campaign that is a marvel on its own. In fact, the marketing for the film has been going on for the past three years—ever since Disney bought LucasFilm in 2012 and even before there was any script. And more facts: its marketing budget is even bigger than its $200 million production budget. The whole film cost the producers $423 million to make, considering everything from advertisements to ancillary products.
3. Respecting the fans
‘Star Wars’ has a huge fan base, so what J.J. Abrams and everyone involved in the production—from writing the screenplay to recreating the universe, is serving the expectations of fans. And given the film’s box office success, it appears to have done this right.
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Photo source: Independent