Disney’s live-action reboot, “Cindrella”, starring Lilly James and Richard Madden in the lead, and directed by Kenneth Branagh made a whopping $70.1M in the opening weekend at the U.S. box office.
Cindrella, which showcased at 3,845 theaters, according to Hollywood Reporter, had a roaring start at the U.S. box office, collecting $23 million on Friday. The film, thanks to its’ fan base of women and young girls has had the biggest opening of the year so far.
The movie, with $132.5 million global debut, is undoubtedly a huge money spinner, thereby giving Disney yet another win. Its last offering, “Maleficent”, which had the beautiful Angelina Jolie assess the role of the Sleeping Beauty, swept the audience off their feet and collected a gross of $758.4 worldwide.
Disney, known to market its’ films in the most smart and innovative manner, released a “Frozen” short, a seven minute film titled “Frozen Fever,” alongside the big release, “Cindrella”. This move was made in an effort to reacquaint the audience with the characters of their 2013 hit film “Frozen,” according to Yahoo.
According to Disney, 66 percent of the audiences of “Cinderella” were women. This is not surprising since all of Disney’s films target the children and the women audience.
“There is seemingly a lot of appetite for these stories to be told, I think, in part because many of them have a female protagonist and we’ve seen there’s significant box-office success that can come by featuring female-driven stories,” according to Dave Hollis, head of distribution at Disney.
“Cindrella” comes as a huge win for director Branagh as well. His film “Thor” was a great success, making about $65.7 million at the box office. The film’s performance at the box office is commendable, considering that it is not a 3D, which costs more per ticket.
In this beautiful fairy tale by Disney, Lilly James plays the character of Cindrella, while Richard Madden essays the role of the Prince Charming. Cate Blanchett is the cruel stepmother and Helena Bonham Carter plays the role of the fairy godmother.
While “Cindrella” ruled the roost this weekend, action-thriller “Run All Night”, starring Liam Neeson too did well, fetching $11 million on its debut.
Listed below is the weekend box office report of Hollywood’s biggest releases between 2013-2015, as per Rentrak:
1. Cinderella: $70.1 million
2. Run All Night: $11 million
3. Kingsman: The Secret Service $6.2 million
4. Focus $5.8 million
5. Chappie: $5.8 million
6. The Second Best Exotic Marigold Hotel: $5.7 million
7. The SpongeBob Movie: Sponge Out of Water: $4.1 million
8. McFarland, USA: $3.7 million
9. American Sniper: $2.9 million
10. The DUFF: $2.9 million
Keep coming back to Movie News Guide (MNG) as we bring you more box office updates.