Following weeks of much anticipation and a somewhat shaky start, on Thursday, a political advocacy group, supported by Mark Zuckerberg will be launched. The new political group has a list of top CEOs in Silicon Valley and a team of strategists who are widely known.
The group will be called FWD.us or Forward U.S. and will make its initial thrust on the immigration overhaul. Besides Zuckerberg the other founders of the group included John Doerr, a venture capitalist who has backed both Amazon.com and Google, LinkedIn co-founder Reid Hoffman, Yahoo CEO Marissa Mayer, Google’s Chairman Eric Schmidt and others.
There are also a list of well-known political players including Rob Jesmer, the National Republican Senatorial Committee former executive director, Dan Denor a veteran of the Bush administration, Joe Lockhart the former press secretary for former President Clinton and Jeff Pollock a pollster for the Democratic Party.
It is still undetermined what the group is planning but campaign support, ads, grassroots organizing and public communications will all be part of the mix, a voice familiar with the group said.
President and co-founder of the group Joe Green, apologized last week after a prospectus of the group was leaked with names of some executives that still had not committed, such as Bill Gates the co-founder of Microsoft.
Following the announcement on Thursday, the group’s initial focus will be on the passage of the overhaul of immigration. Tech companies are pushing to increase the total H-1B visas for high-skilled tech workers from outside the U.S.